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Driving Digital Strategy

Short Courses
 
COURSE SUMMARY
In today’s dynamic market landscape, digital technologies are transforming and disrupting every industry. As a result, businesses need to reinvent their model to survive in this volatile environment. That means finding new ways to innovate, leveraging digital and social marketing tools to engage with B2C and B2B customers and designing new organisational structures to drive growth and profitability.
COURSE OVERVIEW:
This course aims to provide participants with essential digital strategy skills, so they can :
  • Develop a framework for planning a digital marketing strategy
  • Understand the impact of digital on customer behaviour, targeting and tracking
  • Evaluate existing and emerging channels and tools
  • Build and maintain relationships online and offline
  • Manage a campaign from development to roll out and from tracking to evaluation
KEY FOCUS AREAS:
To develop digital strategy capability to accelerate growth in your business area.
HOW YOU WILL BENEFIT:
  • Develop an understanding of digital marketing channels including the social channels, search, email, affiliates and understand their strategic role in delivering objectives
  • Develop an understanding the key components of a successful digital strategy
  • Utilise best practices in the field, identify critical issues in digital strategy and overcome challenges to drive results
  • Apply digital marketing metrics that really matter - an understanding of how to research and analyse digital audiences
  • Develop knowledge of how to manage the integration of your digital strategy across your organisation
  • Build confidence to ensure your digital strategy fits with and can ultimately influence your offline strategy
WHO SHOULD ATTEND:
This one-day intensive workshop is specifically designed for the business leaders who play a strategic role in developing/shaping overall corporate strategy at established companies. Typically, you will have at least several years of professional experience and will be well-established in your chosen career. This course will benefit any professional person who needs to develop effective digital marketing skills for use in their business life.
  • Middle-level managers
  • Marketing professionals
  • Team leaders
  • Sales managers

Complete the form below and we will contact you with more information about this course.

Fees: $250 (R3600)

COURSE TYPE: Short Course ?
DURATION: 1 Day
ENTRY DATE: 28 November 2018
CAMPUS: Durban, Gaborone, Cape Town, London, Accra