In today’s dynamic market landscape, digital technologies are transforming and disrupting every industry. As a result, businesses need to reinvent their model to survive in this volatile environment. That means finding new ways to innovate, leveraging digital and social marketing tools to engage with B2C and B2B customers and designing new organisational structures to drive growth and profitability.
This course aims to provide participants with essential digital strategy skills, so they can :
Develop a framework for planning a digital marketing strategy
Understand the impact of digital on customer behaviour, targeting and tracking
Evaluate existing and emerging channels and tools
Build and maintain relationships online and offline
Manage a campaign from development to roll out and from tracking to evaluation
KEY FOCUS AREAS:
To develop digital strategy capability to accelerate growth in your business area.
HOW YOU WILL BENEFIT:
Develop an understanding of digital marketing channels including the social channels, search, email, affiliates and understand their strategic role in delivering objectives
Develop an understanding the key components of a successful digital strategy
Utilise best practices in the field, identify critical issues in digital strategy and overcome challenges to drive results
Apply digital marketing metrics that really matter - an understanding of how to research and analyse digital audiences
Develop knowledge of how to manage the integration of your digital strategy across your organisation
Build confidence to ensure your digital strategy fits with and can ultimately influence your offline strategy
WHO SHOULD ATTEND:
This one-day intensive workshop is specifically designed for the business leaders who play a strategic role in developing/shaping overall corporate strategy at established companies. Typically, you will have at least several years of professional experience and will be well-established in your chosen career. This course will benefit any professional person who needs to develop effective digital marketing skills for use in their business life.